Why Shopping Small Matters—Now More Than Ever
As a small business, we at Near and Deer are feeling the ripple effects of something that rarely makes headlines (this year being an exception) but deeply affects how we operate: tariffs. This year, tariff changes have been especially unpredictable, with rates swinging back and forth on imported goods—everything from raw materials to packaging supplies. And while these shifts might feel like big-picture policy changes far removed from everyday life, they hit close to home for makers, artisans, and local shops like ours.
But this post isn’t about gloom—it’s about grit, grace, and the growing importance of shopping small.
The Reality Behind the Price Tag
When tariffs spike, our costs go up. That might mean a sudden increase in what we pay to get materials or longer delays waiting for items to clear customs. Unlike major retail chains with huge warehouses, legal teams, and buying power, small businesses can’t just absorb these surprises or shift supply chains overnight. Every dollar counts, and every change in the landscape demands a creative solution.
Still, we show up every day—crafting products by hand, responding to customers personally, and figuring it out because we love what we do.
Big Stores vs. Small Shops: More Than Just a Transaction
Let’s face it—big chains can offer convenience, discounts, and free shipping. But what they can’t offer is connection.
When you shop at Near and Deer, you’re not just clicking “buy.” You’re supporting real people with paintbrushes singing off-key to Taylor Swift, two rescue dogs curled up in the studio, and a dream that started in a tiny living room. You’re choosing a piece of décor that was made with love.
Every faux taxidermy mount, every antler hook, every boho-inspired wall piece you purchase from us has a story. And when you share our work in your home, it becomes part of your story too.
Why It Matters Right Now
As tariffs continue to shift, small businesses need the support of their communities more than ever. Choosing to shop small is a quiet form of protest against a system that favors bulk over beauty and volume over value.
It’s also an investment in a different kind of economy—one rooted in creativity, resilience, and the human touch.
Thank You for Being Part of This
Every like, every share, every purchase helps us weather uncertainty and continue doing what we love. Tariffs might change, shipping might get tricky, but our commitment to making joyful, whimsical décor for your space never wavers.
So thank you for shopping small. Thank you for choosing heart over hype.
Together, we’ll keep creating something beautiful.
—
Dana & the Near and Deer weirdos
